26 September 2023

Facts not Fiction: Black Friday Realities from the Retailer Perspective

By Ben Foulkes, Commercial Director, Epsilon EMEA As the buying frenzy that’s Black Friday moves closer, retailers continue to plan their activity well in advance. But is this something they welcome or are wary of, especially given this year’s cocktail of high inflation, rising costs, and the cost-of-living crisis? Well, that’s what Epsilon delved into …

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