By Adam Posner, The Point of Loyalty Loyalty is not a program. What is loyalty? Before working out which of the Four Archetypes your customers belong to, let’s define what loyalty is to a brand – beyond enrolling in a loyalty program. Why? When you have clarity and alignment in your business on what loyalty …
Which of these Four Loyalty Archetypes do your customers belong to? Read More »
By Hadie Perkas, Founder of The Gift Club The loyalty & incentives industry is evolving with new tech, innovations and great people and everyone wants to be seen and be found – but there is so much noise, right? Yes, companies can pay for Google ads, SEO, PPC, but what about getting decision-makers and …
Building a Personal Brand On LinkedIn – Top Tips for anyone in Loyalty & Incentives Read More »
By The Gift Club Today’s workforce is looking for more in their benefits package – and there’s one investment that may pay unbelievable dividends. When it comes to employee perks and benefits, what is the first thing that comes to mind? Is it health insurance, retirement planning, office food/drinks, or extra paid holidays? What if …
Work Perks: Is Your Business Missing an Educational Investment Opportunity? Read More »
It’s hard to believe that gift cards as we know them today have been around for over 15 years, originated in the same year by two Dallas, Texas-based companies in 1994. Neiman Marcus, a luxury department store, offered plastic gift cards, followed by Blockbuster video, a movie rental retailer. Since then, both companies have filed …
From the Desk of Todd Tomlin: Gift Card Innovation Showcase Read More »
By Michala Weng Petersen, GoGift Retrospectively looking back at 2020, it does not come as a big surprise that the gift card industry, in general, increased its sales. Nor does it seem surprising that this mainly took place during the Holiday season. 2020 emphasized how showing consideration to friends, family, and loved ones by …
2020-2021 were an excellent couple of years for gift cards in the Nordics Read More »
[London, UK]: Healthy Minds Club today announced a new partnership with WeGift. This partnership will leverage the UK’s first positive mental health gift card to drive consumer and employee engagement, adding a new and unique product to the WeGift portfolio. Aron Alexander, WeGift’s Founder & CEO says “Until Healthy Minds Club, there was no simple …
We are running a “Free For All Loyalty Soap Box” in October. This means anyone can submit a short article or comment about a particular subject and every piece of work will be published in The Gift Club Newsletter and shared on our social platforms. Free personal PR and you don’t have to be associated with a …
By Rebecca Carverhill, Founder of Carving Partnerships I love theatre. I love the buzz of the West End, the fizz of anticipation when entering the auditorium, the people watching, the sight of joy and excitement on people’s faces who have been looking forward to, and anticipating, the joy in every moment of their experience. …
The awards, organised by the Gift Card & Voucher Association (GCVA), returned this year to recognise the extraordinary efforts of the GCVA members, which span the retail, leisure, incentives and payments sectors, across 10 prestigious categories. Linking many of the winners this year were projects that placed customer needs at the heart of the solution, supporting …
The UK Gift Card Industry Celebrates at the GCVA Hall of Fame Awards 2021 Read More »
By Sarah Cox, The Charity Shop Gift Card When shopping in charity shops you are helping to keep clothing and other items out of landfill. Prolonging the life of garments that would otherwise have been thrown away, reduces carbon emissions and saves water. The Charity Retail Association estimates that charities with a retail presence lost …
A Gift Card for Good, by Sarah Cox, The Charity Shop Gift Card Read More »