CBA announces a new strategic partnership to disrupt the $29bn gift card industry in Australia for consumers and businesses Friday, 29 October 2021: CommBank has announced a new strategic partnership with gift card disrupter Karta to revolutionise the gifting experience for retailers and consumers. The partnership will include CBA taking a 20 per cent shareholding in …
Association Alliance Announcement Just over one year ago, we launched The Gift Club. Our mission was to bring together amazing people and businesses across our global industry, help them to promote their ideas and innovations, to cross pollinate and drive new business through connections. We researched. We listened. And in celebration of our first …
“You can’t cross the ocean if you don’t have the courage to lose sight of the coast” This quote comes from Christopher Columbus and describes the history of offerz very accurately. About 8 years ago, in a small village in Switzerland, Dominik Megert, Founder and current CEO of offerz GmbH, had the idea to facilitate …
Out of the childhood bedroom and into the big wide world! Read More »
Due to popular demand, we have decided to change and add a new date to our Live Interview with Talbott Roche – Blackhawk Network CEO & President in an exclusive interview for WiiN members only! The new session dates will be the 9th and 10th November. Please follow the link for details and time zones. We’re also delighted to offer new …
Conversations of Inspiration: Live interview with Blackhawk CEO Talbott Roche Read More »
“In this research with YouGov, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected there is a heavy base of customers wanting better rewards and incentives from their providers, whilst many respondents had never received a freebie or incentive from their financial …
By Adam Posner, The Point of Loyalty One of the more popular strategies to build up the value of a loyalty program proposition and boost member interaction is to add external partner products/ services as rewards and benefits to a program member base. There are two approaches to this. Partners-as-core to a proposition Partners-as-value-add …
Adding Partners to your Loyalty Programme Proposition: A six-step plan Read More »
By Mike Bartlett, Founder of Travel Accounts It is hard to deny that our Social Care has been grossly underfunded by successive Governments for years. If we weren’t aware of it before, the Pandemic has shone a bright spotlight on how our NHS and Social Care services are creaking at the seams. However, the …
How effective benefit strategies can help keep wage inflation under control? Read More »
Whether you serve an affluent audience or the everyday customer, communicating quality and trustworthiness is essential in inspiring brand loyalty and engagement. Metal cards are proven to be a desirable and tangible touchpoint that keeps customers connected to the promise and story of a brand. Metal cards are a vivid reminder of a brand’s story …
Unlocking the Possibilities of Co-Branded Metal Card Read More »
Recently, our Founder, Hadie travelled to Greece with her family and studied the payment and gift card landscape in the country while she was there and was surprised at how little she or her Greek born husband knew. Here are 9 quick and interesting facts she discovered: 1. Cash is still the primary means of …
How much do you know about the Payments & Gift Card landscape in Greece? Read More »
by Rob Chambers We’re all too familiar with the narrative that gift cards are a less than ideal present, often seen as last-minute and impersonal. As a leading global eGift Card platform, Prezzee has changed the game with eGift cards that give options, ease and personalisation for consumers and businesses across the United Kingdom, …
The eGift Card Myth: How outdated stigmas may be holding your brand back Read More »