By Tom Peace, The Loyalty People and Antavo In short, card linking is a technology solution where individual transactions are tracked via a customer’s 16-digit card number. Card linking has grown in popularity over the last decade and is most prevalently used by retail banks, but there are also powerful applications in retail, travel, …
By Tim Peniston-Bird, Managing Director at Orangutan The purpose of a customer loyalty programme is to help improve customer engagement and loyalty to improve retention, spend and referrals. This should be an integral part of the customer experience and should be available to all customers – whether they are cash, store card or credit …
By Colin Munro, Managing Director at Miconex Ask any business owner what their objective is and customer loyalty will almost certainly be near the top. A 2019 KPMG survey of 18,520 consumers in more than 20 countries found that 86% of loyal customers will recommend a company to family and friends, 66% will write …
By Alice Kitchener, Loyalty Account Manager at Stream Loyalty The short answer to this question is yes, the standard loyalty card is becoming increasingly outdated and the future of loyalty must lay in more sophisticated and efficient rewards for customers. But integrating loyalty cards with payment cards is not the best way to win …
By Eduardo Miccolis, Head of Gift Card Business Development & Client Relations at Loyaltek The loyalty card is not dead…yet. Rather, it’s heading towards a slow death. To avoid this painful reality, we need to change how we think about loyalty cards. The loyalty programmes of the future will be combined with payment cards, …
The Loyalty Card is Not Dead…yet. Rather, it’s Heading Towards a Slow Death Read More »
Customers in 30 countries can now gift and redeem travel and eLearning experiences using eCash solution paysafecard Vienna, Austria; May 17, 2021: Leading specialised payments platform, Paysafe (NYSE: PSFE), today announces a new partnership with TripGift®, a first-of-its-kind, market-leading global travel booking and gift card redemption platform. The collaboration will allow customers in 30 countries*, including most of Europe …
Paysafe partners with TripGift® to enable online cash payments for Global Gift-Giving Read More »
The decline in loyalty cards usage has nothing to do with loyalty programmes. It is to do with expectations. Customer expectations and the purchasing experience. In an era where mobile phone payments are now being adopted by smartwatches and smart gadgets, customers rarely look for their plastic cards in their physical wallets. In fact, more …
Research reveals Gen Z are the most loyal generation to a brand whose loyalty program they are a member of. Results from the 9th annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2021, reveals that while COVID-19 prevails, 48% of consumers tend to stay loyal to brands whose loyalty programs they …
Gen Z are the most Loyal Generation to a Brand – For Love or Money Reports Read More »
Andrea Herbener, Sales & Account Manager – B2B Gift Cards DACH at Zalando SE, Germany Larisa Smajlagic, Sales Manager for Gift Cards DACH at Zalando SE, Germany Edyta Choinska, Sales & Account Manager – B2B Gift Cards PL/CZ at Zalando SE, Germany Francesca Romana Raimo, Merchant Service Director at Amilon S.r.l., Italy Pina Panunzio, Marketing and …
Showcasing the members of Women in Incentives – This week from Europe Read More »
You may have heard of the importance of having brand recognition and reputation. Having a recognisable and reputable brand can build trust, loyalty and confidence in your target demographic and market, as well as with your investors and stakeholders. However, did you know that it is equally essential for businesses to have an employer brand? In …
Employer Branding – Why it Matters So Much But Is Often Ignored Read More »