The Gift Club

From SouthEast Asia: How to Engage your Employees using Digital Rewards in 2021

Asian Gift Card, Employee Engagement, Rewards / By

With the new normal comes new employee experience expectations; and HR professionals are under pressure to rethink how to best engage remote teams. In Thailand, many companies are well-accustomed to giving out gift cards for employee birthdays and New Year’s. Such gift cards no longer communicate appreciation or a job well-done. An employee no longer …

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Showcasing the Members of Women in Incentives – Asia

Women In Incentives / By

Lisa Brightwell, Managing Director at Bright Insights Consulting FZE, Dubai – UAE Prerna Sonawane, Partnerships Director at Merit Incentives, UAE Diane El Hachem, Partner & Head of Partnerships at Related, UAE Paula Thomas, Professional Podcaster at Lets Talk Loyalty, UAE Lea Liotta, International Account Manager at Merit Incentives, UAE Pavlina Atanasov, Founder and Director at …

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How Companies can ‘Perk Up’ Hybrid Employee Engagement

Leave a Comment / Employee Engagement, Employee Rewards / By

by The Gift Club   As a business leader, you know that employee engagement is a key factor in employee productivity. The more an employee feels valued and recognised for their contributions, the more likely they are to dedicate their time and resources effectively to the company’s goals. Building an effective employer culture that rewards …

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The Growth of Employee Incentive and Corporate Gift Cards in Poland

Employee Rewards, European Gift Card Market, Gift Cards, Polish Gift Card Market / By

Companies across Poland are following the trend of other major global brands and boosting employee satisfaction with new incentives. Are incentives and corporate gift cards the benefit of the future?   Recent news out of corporations in Poland has seen the rise in a unique industry: gift cards. One of the leading reasons that gift cards …

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The Ranking of New Zealand Loyalty Programmes 2021: For Love or Money reports by Adam Posner, CEO of The Point of Loyalty Australia

Leave a Comment / Australian Gift Card, Loyalty Programmes / By

AA Smartfuel has been ranked New Zealand’s number one loyalty programme, ahead of Countdown Oncecard, Fly Buys and Air New Zealand’s Airpoints. The ranking is produced by the 2021 For Love or MoneyTM consumer research study which surveyed 1000 New Zealanders in the first quarter of 2021 about their attitudes towards loyalty programmes. Commissioned by …

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Showcasing the members of Women in Incentives – This week from UK and Ireland

Women In Incentives / By

Marie Trivino, Sales & Gift Card Consultant MGC Europe, United Kingdom Hadie Perkas, Founder of The Gift Club & Gift Card Recruitment, United Kingdom Kathy Heath, CEO of Healthy Minds Club Limited, United Kingdom Elaine Keep, Publishing and Content Editor at Incentive and Motivation Owner, United Kingdom Juliet Caswell, Senior Director, Product and Proposition at …

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Gift Cards – Why Retailers are Overlooking their share of a £7 Billion Industry by Adam Hobbs, Head of Retail Partnerships, Redu Group, Seaham

Gift Cards / By

By Adam Hobbs, Head of Retail Partnerships, Redu Group, Seaham. Having worked in the Gift Card Industry for 12 years now it still amazes me at the number of brands who aren’t benefiting from this market! On average a well-managed Gift Card program should be adding between 3% and 6% of your brand’s revenue. Which …

Gift Cards – Why Retailers are Overlooking their share of a £7 Billion Industry by Adam Hobbs, Head of Retail Partnerships, Redu Group, Seaham Read More »

From the Desk of Todd Tomlin: Are branded gift cards dying? By Todd Tomlin, Managing Director at Consummo Consulting, US

Gift Cards / By

By Todd Tomlin, Managing Director at Consummo Consulting, US I have been asking myself recently if branded gift cards are dying. I don’t mean from a consumers’ perspective. Gift cards remain one of the most sought-after gifts, and digital sales of gift cards soared in Q3 2020, as much as 114% according to data from Rise.ai. …

From the Desk of Todd Tomlin: Are branded gift cards dying? By Todd Tomlin, Managing Director at Consummo Consulting, US Read More »

My Gift Card Journey, from Loblaw, to Sobeys, to Hudson’s Bay and Walmart

Gift Cards, USA Gift Card Market / By

By Terry Mathews, Principal at MathewsConsulting, Canada   First Learning In 2002 when working at PC Financial, the retail financial services division of Canada’s largest grocer Loblaw I met with a representative from Blackhawk Network where I was first introduced to the world of open and closed looped Gift Cards. I walked away from that …

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The Traditional Loyalty Card is Outdated – Many of us still carry Loyalty or Membership Cards in our wallet, but they are more Likely to be used for Experiences than Retailers

Loyalty Programmes / By

By Melanie Parker, Loyalty Specialist CLMP at Stream Loyalty   Although integrating loyalty with payment cards provides a frictionless earning mechanism and a sure way to capture all card spend from the customer, it doesn’t require any extra thought or action from the customer, so how can you be sure that they are making conscious …

The Traditional Loyalty Card is Outdated – Many of us still carry Loyalty or Membership Cards in our wallet, but they are more Likely to be used for Experiences than Retailers Read More »