The Gift Club

5 Reasons Points Work Better Than Cash for B2B Customer Rewards

By IncentiveSmart By now, it’s no secret that customers like to be rewarded for their loyalty. In varying forms, this cycle has underpinned the B2C world for centuries – and, more recently, has proven itself to be one of the most transformative strategies for B2B companies too. On the surface, it sounds so simple. And …

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This festive season is the perfect time to reward your employees with a gift of choice

By B4B Payments   The festive season is here! Event planning has started, business gifts are being ordered and discussions around employee Christmas rewards have begun. Some of those discussions will soon be about a Christmas bonus that could be dependent on performance or business revenue. Although a bonus is a great way to show …

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Gifting That Gives Back

By Georgia Hosking of TCN Payments   Exchanging gifts at its core is a wonderful thing but like everything it’s nuanced. It’s wrapped up in fear of your giftee not liking the present, decision fatigue, and waste. Finding the intersection between giving them something personal that they’ll love, navigating the time to buy a gift, …

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Blackhawk Network Australia: Holiday Gifting Report 2022

By Blackhawk Network APAC   Want to know what today’s holiday shopper is thinking? Blackhawk Network’s new research, 2022 Australia Holiday Gifting Report, is filled with info and insights from our up-to-the-season research that will help your gift card program grow. Today’s shoppers have been through a lot, and their behaviours have changed accordingly. They’re …

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