A case study from Coniq
Objectives
Leveraging Coniq technology, Mall of America® aimed to develop a catered membership program that would serve Mall of America guests by encompassing all that the retail and entertainment destination has to offer. Their objective was to deliver high-value shopping experiences or ‘love moments’ for their guests.
Solution
Mall of America desired a platform that would provide them with customer data, to better understand and anticipate their shoppers, while elevating their experience within the mall.
Loyalty Program
By utilizing a variety of touchpoints, including location tracking, email marketing, and in-store devices, the MOA® Insiders program collects shopper data, generating insights into customer behavior.
This allows the mall to create more personalized shopping experiences that meet each customer’s unique needs.
The MOA Insiders program tracks how much guests spend, the frequency of their visits, and even metrics such as ATV, SPV, and tenant share of wallet. This information can be used to create custom reports that provide the mall and its tenants with valuable insights.
Business Results
In the first 3 months since launching in February 2023, the loyalty program has generated:
- MOA Insiders has had 300 tenants actively engaging in loyalty program transactions in the first three months of launching.
- Paid program members experienced a 208% increase in transactions per visit compared to free loyalty program members.
- MOA Insiders has already tracked over 4,000 transactions.
- Within 90 days of launching MOA Insiders, it has achieved over 35,000 users.
