Loyalty Programmes
Loyalty Programmes: Nurtured, Engineered, or Both?
The Gift Club This article explores the concept of whether loyalty can be (should be?) nurtured or engineered, or
The Gift Club
February 15, 2023
Category: Loyalty Programmes
Loyalty Programmes
Who is interested in a Joyalty* Program?
By Adam Posner, A Point of Loyalty *Joyalty A word I found in the book Brand Currency by Steve Susi.
The Gift Club
December 18, 2022
Loyalty Programmes
Loyalty managers must not forget physical tangible rewards in the rush for emotional engagement
By Ralph Browning, Epsilon Business Development Director (EMEA) “The most successful reward programmes adopt a hybrid physical/emotional model to
The Gift Club
December 7, 2022
Gift Cards
Offerz Brings New B2B Rewards Platform to DACH Market
By Dominik Megert, Managing Director at Offerz On 24th October, we proudly launched our B2B white-label platform, suitable for
The Gift Club
November 23, 2022
Loyalty Programmes
Loyalty programs – it’s time to eat some humble pie
By Adam Posner of The Point of Loyalty It seems to me loyalty programs are going through a wave
The Gift Club
October 12, 2022
Gift Cards
Compare Your Gift Card Program to 50 Other Aussie Retailers’ Programs
By Blackhawk Network APAC For years, Blackhawk Network has worked with NAPCO Research to take a comprehensive view of
The Gift Club
September 13, 2022
Incentives
The Collection of Six Currencies Loyalty Program Members Care About
By Adam Posner, The Point of Loyalty For the first time in our ongoing customer loyalty and loyalty program
The Gift Club
August 15, 2022
Loyalty Programmes
If your loyalty programme’s just for customer loyalty, you’re missing a huge opportunity
By Joseph Taylor, Senior Vice President of Strategic Consulting and Operations, Epsilon Yes, we know loyalty programmes are designed
The Gift Club
August 15, 2022
Loyalty Marketing
Opti-Channel Marketing; Increasing Success Factors and Maximising Customer Loyalty
By Prem Patel, Managing Director of Catalina UK Consumer touchpoints are growing exponentially, making media activation more complicated as
The Gift Club
August 2, 2022
Loyalty Programmes
Australian Loyalty Programs shine as Members make the most of their Rewards and Benefits
Research reveals 70% of loyalty program members in 2022 are taking advantage of most of their rewards and benefits, up
The Gift Club
May 24, 2022