Loyalty Programmes
Some Considerations when Getting into Loyalty
By Steve Hoban, CEO, Suresite Group Loyalty schemes are not a new concept, but they have certainly evolved through the
The Gift Club
December 6, 2021
Category: Loyalty Programmes
Gift Cards
Payments as the Simplest way to Engage and Retain Customers
By Flora Leoni, Head of Data, CRM and Services at Carrefour Italy It’s nothing new under the sun that
The Gift Club
November 22, 2021
Loyalty Programmes
Let the Loyalty Program light in (What’s stopping you?) by Adam Posner, The Point of Loyalty
By Adam Posner, The Point of Loyalty This article and the insights provided are for those brands, with no loyalty program who
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November 8, 2021
Loyalty Programmes
Marketing Lounge Partnership launch their research with YouGov – Loyalty and Incentivisation in the Financial Sector
“In this research with YouGov, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The
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October 25, 2021
Loyalty Programmes
Adding Partners to your Loyalty Programme Proposition: A six-step plan
By Adam Posner, The Point of Loyalty One of the more popular strategies to build up the value of
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October 25, 2021
Loyalty Programmes
Which of these Four Loyalty Archetypes do your customers belong to?
By Adam Posner, The Point of Loyalty Loyalty is not a program. What is loyalty? Before working out which of
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October 11, 2021
Loyalty Marketing
Deadline Extended to Friday 8th October for your Loyalty Soap Box submissions. Get blogging!
We are running a “Free For All Loyalty Soap Box” in October. This means anyone can submit a short article
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September 28, 2021
Loyalty Programmes
Superbrands Loyalty Series: How do Theatre Superbrands create Loyalty in the Competitive West End Theatreland?
By Rebecca Carverhill, Founder of Carving Partnerships I love theatre. I love the buzz of the West End, the
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September 28, 2021
Employee Engagement
Caroline Watson: A Honest blog from a CEO about how she Retains her Employees before Attempting to Retain Customers
By Caroline Watson, Reward Panda & Voucherline I do love a challenge. When Hadie asked me the question “Can
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September 13, 2021
Loyalty Programmes
Discover Loyalty Program Trends Report 2021/2022 by Open Loyalty
The Loyalty Trends 2021/2022 report was created for marketers who want to understand common trends in the field of loyalty
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September 13, 2021