IGD’s UK trend report predicts that there will be more loyalty and reward scheme competition in 2023. One stated reason for this is the evolution and recent successes of existing schemes (e.g. Tesco Clubcard) as well as the launch of new schemes such as Asda Rewards, Pret Perks and MyMcDonalds. These are all big businesses making big …
By Reward The World Keeping up with industry trends and understanding the underlying statistics is essential to stay competitive and create a memorable experience for your customers. That’s why we at Reward the World™ have put together a comprehensive guide on the Top 10 trends in the loyalty industry for 2023. Packed with valuable …
Unlock the Secrets of a Successful Loyalty Program: The Top 10 Trends for 2023 Read More »
The popularity of gift cards among consumers is well-documented, as the InComm Payments 2022 Holiday Report found that U.S. shoppers ranked gift cards as the top item they most anticipated purchasing during the holiday season. Yet gift cards are more than a go-to offering for business-to-consumer (B2C) merchants; they are also a versatile tool for business-to-business (B2B) …
Three Considerations for Your B2B Corporate Gift Card Program Read More »
Introducing 1concepts 1concepts are the European experts for premium merchandise, fulfilment, and after-sales service. We offer over 6000 SKUs across 300 premium brands to boost employee and customer loyalty, incentive, reward, and engagement programmes in over 32 countries. Our language-localised catalogues offer consumer electronics, sporting goods, fashion accessories and high-end perfumes, to name a …
By Tom McGregor, CTO, InspireMe.AI By now you’ve probably used ChatGPT to write that email to your boss with the 101 reasons as to why you deserve a pay rise right? Everyone’s favorite go-to binge used to be GOT, but now it’s (chat)GPT. Generative AI is the new buzz and while it does generate text, …
Recognizing Generative AI as an Opportunity for New and Rewarding Experiences Read More »
Introduction It’s clear to anyone in the marketing industry that a serious disconnect has developed between CEOs/CFOs and CMOs, triggered by the C-suite’s insistence on using static, and isolated metrics to measure marketing performance. Snapshot metrics, such as current margin, cost per acquisition (CPA) and staff retention, might make sense without any context in …
Snapshot marketing metrics are undermining CMOs’ valuable work Read More »
An interview with Paul Swinton, CEO at B4B Payments B4B is now entering its 17th year and was recently bought by Banking Circle, the fintech bank, with a view to providing card issuance services. B4B is a regulated EMI in the UK and Lithuania and operates in the USA with a partner bank and a …