The Gift Club

Tinggly Survey Reveals Seismic Shift in Consumer Gift-Giving Trends as 90% Report Gifted Experiences Make Better Presents Than Products

Gift Cards / By

Tinggly, the global experience gifting company, announced today findings from a consumer survey they recently conducted that reveals, post-Covid, respondents value experiences and group activities as presents far more than they do material gifts. Some 90% of over one thousand polled Americans revealed giving a gift of an experience, such as a getaway weekend, cooking …

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Merit Incentives Announced as The Big Handshake Session One Sponsor

The Gift Club / By

Merit Incentives is thrilled to announce our sponsorship of “The Big Handshake”. We look forward to the event and the opportunity to mix and mingle with loyalty marketing experts, brands, employee engagement professionals, gift cards, incentives, and reward specialists. Having worked in the reward space for several years, we recognize the importance of technology. A …

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The Buzz at the IMA Summit 2022? Corporate Gifting Growth and What’s Driving It

Incentives, Rewards, The Gift Club / By

By Hollis Thornton, President, IGCC   The US corporate gifting market is expected to increase $64 billion during the next three years — to a staggering $306 billion*. What’s projected to be the largest impact on corporate gifting industry growth in the coming years? Employee engagement. At least, that’s what conversations and several sessions shared …

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The Collection of Six Currencies Loyalty Program Members Care About

Leave a Comment / Incentives, Loyalty Programmes, Rewards / By

By Adam Posner, The Point of Loyalty   For the first time in our ongoing customer loyalty and loyalty program research study – For Love or Money™ 2022 (10th edition), we identified and benchmarked the Collection of Six Currencies loyalty program members care about. Designing a meaningful and desirable loyalty program proposition for members is based on …

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If your loyalty programme’s just for customer loyalty, you’re missing a huge opportunity

Loyalty Programmes / By

By Joseph Taylor, Senior Vice President of Strategic Consulting and Operations, Epsilon   Yes, we know loyalty programmes are designed to retain customers – the clue’s in the word ‘loyalty’– but by going beyond its stated purpose, you can build an even stronger, more profitable business and unlock the full value of your data. And …

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Stop making this common mistake when setting up a gift card programme

Gift Cards / By

By Prerna Sonawane, VP Partnerships MENA, Merit Incentives   We all know that Gift cards can be a simple way to increase sales, attract new customers, and deepen relationships with existing ones. Half of US businesses use gift cards annually to invest $22.7 billion annually. And the gift card market now accounts for more than …

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Our 5 Tips To Help You Hire Digital and Tech People Remotely

Recruitment / By

By Jamie Norrington, Founder of Tech94 The topic of remote working is contentious to say the least. The argument for or against it will go on for many years to come, but whilst this argument continues, companies that are hiring remotely are pushing on with their recruitment. Hiring remotely does obviously come with its challenges. …

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Opti-Channel Marketing; Increasing Success Factors and Maximising Customer Loyalty

Leave a Comment / Loyalty Marketing, Loyalty Programmes / By

By Prem Patel, Managing Director of Catalina UK   Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, generating infinite possible combinations. This creates significant challenges for retailers and brands to effectively generate loyalty across touchpoints and effectively optimising CRM strategy. Both retailers and brands …

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