By Olivia Abbott-Hawes, Sovereign Copy – The Gift Club’s resident copywriter In this article we’ll look at why focusing your marketing on your customers’ wants and needs is the secret to conversion. You’ll learn how to answer ‘the big question’ and take away some actionable tips. You should read this if you are involved in …
THE most important question you need to answer in your marketing Read More »
By Flora Leoni, Head of Data, CRM and Services at Carrefour Italy Building an identity it’s not easy in the grocery market where all players are focusing on promotions to create attraction. Obtaining new customers seems more important than retaining the existing ones and competing. It’s a matter of prices not of values. In a …
By GCVA As the cost of living continues to rise, new research from the Gift Card and Voucher Association (GCVA) has revealed how people are cutting the cost of gift buying to help make ends meet. Over a quarter of UK adults (28%) said that they were looking to reduce their overall spending on presents in …
Gift card use on the rise as present buying hit by cost of living crisis Read More »
By Healthy Minds Club Are you interested in embedding a wellbeing, ESG or Diversity & Inclusion strategy to truly make a difference to your workforce and understand how embedding a wellbeing employee strategy translates into exceptional business performance? Healthy Minds Club is a Well-Tech company offering the first personalised, proactive positive mental health & …
Do you want to truly make a difference through wellbeing? Read More »
Inspired by the launch of a recent charity-focused initiative at Ncentiva, and as an off-shoot of the Gift Card Innovation Showcase, I’d like to highlight some meaningful initiatives companies in the reward, incentive, payments and gift card industries are doing to support non-profit organizations with much needed funds. These companies enable charity organizations to tap into …
From the desk of Todd Tomlin: Innovations in Incentives – Charity Edition Read More »
By Lucy Allen of Trifecta You may or may not already know, but Hadie, Founder of The Gift Club has partnered with me, Lucy Allen at Trifecta consulting to extend the support to all her members, subscribers, but also the open market. This enhancement covers three areas. Recruitment, Employee Benefits matching service and public sector …
Get the business. Find the talent and keep them! That’s the foundation of our services. Read More »
By Jamie Norrington of Tech94 It goes without saying that the tech recruitment world is a slightly crazy place to be currently. With the rise in WFH, salaries, and other various factors, it has become increasingly more difficult for organisations to attract talent and fill critical roles. With no sign of this slowing down in …
Do you think that companies reward their employees in the best way? Have you ever thought about what will be the perfect way to improve the team’s benefits? As there are multiple ways to increase employee satisfaction within the company it is not always easy to find the perfect manner to do it. Increasingly, companies …
TheFork Gift Card: Leading the way in Employee Engagement Read More »
By Kieren Parkes, B2B Marketing Assistant at Virgin Incentives Recognising good performance and appreciating your employees loyalty is a must have for productive businesses. HR teams and business leaders need to acknowledge the importance of long service awards and the impact this has on employee engagement and positive business culture. The purpose of such …
5 Key Reasons Why Long Service Awards are Important Read More »
By Coniq It’s well known that the digital age has been disrupting the modern retail landscape for many years, and Covid 19 simply exacerbated this reality. Between changes in consumer behaviour, rising retail expectations and the increased cost of living, shoppers are more selective now than ever before when it comes to choosing who …
The power of Omnichannel Retail: Engage with your customer, at the right time and place Read More »