The Gift Club

The Future of Retail is the Digital Networking in the City via Gift Cards and Prepaid Solutions

By epay   Corona has brought consumption in city centres to a standstill in the past 18 months, but also public mobility in many regions. What is needed now are instruments and concepts that accelerate the re-vitalisation of pedestrian zones, City Centre locations and (inner) cities in general. These instruments must be familiar, broad-based and …

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Defining Customer Loyalty Marketing Goals

Please complete the form to receive access to the Webinar. “Giving our customers rewards for their loyalty” – This is not a strategy! Higher ATV, frequency of visitors, enrolment rate….. we explore the goals and metrics that determine the success of a customer loyalty program.

Blackhawk Network Ranked Best Large Company in Best Companies League Table

May 2022– Blackhawk Network, experts in branded payments and gift cards, have made it onto the Best Large Company to Work For, Best Companies To Work For, in The Business Services Sector, and Best Companies to Work For in the East of England league table. National Large Company League Table Position 60th Business Services Sector League Table Position …

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Spotting the 8 Signs of Employee Financial Stress

By Mark Calnan of Terryberry   In an era of economic uncertainty, more and more employees face financial difficulties. The net result is that many hardworking professionals are battling to pay bills and rent, which can seriously affect their mental health and overall productivity. So, it’s essential for employees to think thrifty to save money. …

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Australian Loyalty Programs shine as Members make the most of their Rewards and Benefits

Research reveals 70% of loyalty program members in 2022 are taking advantage of most of their rewards and benefits, up from 63% in 2020 (pre-pandemic) and up from 54% in 2016 Results from the 10th edition of the annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2022, reveals 70% of …

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My VIP Rewards expand their offering to help employers to support parents in the workplace

By Maddy Alexander-Grout of My VIP Rewards   My VIP Rewards started out as a benefit offering discounts to help employees to save money on their everyday spending, with a huge focus on supporting small independent businesses across the UK as well as providing high street, days out, and fitness discounts, but Founder Maddy has …

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Effective Recruiting is a Skill. Our partner, Lucy Allen of Trifecta tells us Why

By Lucy Allen of Trifecta They say when setting up a business, stick to what you know. My extensive expertise has been gathered from over 10 years in the recruitment industry, 10 years working in the employee benefits industry managing clients from both in the private and public sectors. My passion is psychology. It’s how …

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Gamification – a Billion $ Retail Opportunity Disrupting Loyalty

A 6-step Guide to Achieving a Seamless Gamification Experience   As retailers navigate the ongoing pressures of inflation, changing customer behaviour and increased competition around price, identifying strategies to engage and secure their customer base is becoming more and more challenging. For a number of years now, providing an omnichannel experience for shoppers has been …

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