A Thought Leadership Article by Kristie Atkins, Managing Partner at Wink Most marketing departments have finally overcome being widely
AA Smartfuel has been ranked New Zealand’s number one loyalty programme, ahead of Countdown Oncecard, Fly Buys and Air New
By Melanie Parker, Loyalty Specialist CLMP at Stream Loyalty Although integrating loyalty with payment cards provides a frictionless earning
By Tom Peace, The Loyalty People and Antavo In short, card linking is a technology solution where individual transactions
By Tim Peniston-Bird, Managing Director at Orangutan The purpose of a customer loyalty programme is to help improve customer
By Colin Munro, Managing Director at Miconex Ask any business owner what their objective is and customer loyalty will
By Alice Kitchener, Loyalty Account Manager at Stream Loyalty The short answer to this question is yes, the standard
By Eduardo Miccolis, Head of Gift Card Business Development & Client Relations at Loyaltek The loyalty card is not
The decline in loyalty cards usage has nothing to do with loyalty programmes. It is to do with expectations. Customer
Research reveals Gen Z are the most loyal generation to a brand whose loyalty program they are a member of.