Loyalty Programmes
A data analyst and a behavioural psychologist walk into a bar…
(Credit to Adam Posner, The Point of Loyalty) They order some cocktails. (DA = Data Analyst; BP =
The Gift Club
October 5, 2020
Category: Loyalty Programmes
Loyalty Programmes
The Loyalty Landscape – Olivia Jackson
Olivia Jackson, Senior Account Manager, Eagle Eye One of the biggest mistakes within loyalty programmes is just that – a
The Gift Club
October 5, 2020
Loyalty Marketing
An interview with Brand & Digital Specialist, Craig Smith on how retailers can amplify their digital offering, data vs humans and emotional loyalty technology
The Gift Club
September 28, 2020
Loyalty Marketing
VIP Reward
Founded by entrepreneur Maddy Alexander Grout in July 2017 the multi award winning scheme boast over 4500 discounts from small
The Gift Club
September 28, 2020
Loyalty Marketing
Why sustainability can make the difference in loyalty campaigns By Matthew Betes, Corporate Marketing Director, TCC global
The global impact of Covid-19 has shifted consumer behaviour beyond recognition. As lockdowns continue to fluctuate around the world, proximity
The Gift Club
September 28, 2020
Loyalty Programmes
Do customers buy from brands on the basis of Love?
Our founder, Hadie Perkas, speaks to the upbeat Adam Posner, loyalty program specialist from Australia about love & loyalty and
The Gift Club
September 16, 2020
Loyalty Programmes
Bindu Menon Raj – Thought leadership on bringing loyalty to retail through digital innovations
Bindu is a loyalty professional from Emirates with Skywards and Collinson Group. She shares her thoughts on what retailers should
The Gift Club
September 14, 2020