Rocío’s Bio Managing Director of RL Consulting, Rocío Liébana Vinuesa has a long-term career in gift cards, product, and partner management. Working with top tier global retailers, Rocio has an impressive network of agencies and service providers. Rocio is a board member of the Incentive Marketing Association in Europe and a popular speaker at branded …
Brands are powerful things, evoking the strongest emotions in even the most seasoned of shoppers. It’s very hard to avoid that pang of nostalgia when you pick up the brand of bread that sat on the kitchen side at home when you were a kid, or the games console your parents finally gave in and …
The New Era of Loyalty – what is motivating people to buy Read More »
The very descriptor of a gift card implies that it is given as a gift. However, a Retail Gift Card Association (RGCA) study conducted in 2019 found 33% of consumers purchased gift cards for self-use. When a gift card is obtained for self-use, the consumer has no intention to gift the gift card, but instead …
There’s that old phrase “It is better to do something oneself than to rely on others to do it well”, which quite frankly, is never truer than when purchasing the perfect gift . . . for yourself. The research confirms this, with numbers released by the UK shopping centre ‘Centre:UK’ indicating that around a quarter of adults …
Gift Cards for Self Use – What is this new trend? Read More »
By Kathy Heath Surviving the Lockdown with a career & kids As the virus closed everything down, my workload increased by 10-fold and I started to feel like a 1950’s housewife with a career on top! The volume of work sky rocketed, the pressure to home school was there which I have never experienced …
Mid-Lockdown 3 – Survival Techniques by Kathy Heath Read More »
Our Founder, Hadie Perkas, chats to Ben Rachel, Founder of Soul, a London based customer engagement agency who take a deep dive into consumer data psychology and the sub conscious drivers of consumer behaviour. They go right under the skin of how retailers can strengthen their engagement and improve loyalty by getting a full understanding …
The Depths of Consumer Data Psychology to win Loyalty Read More »
Our Founder, Hadie Perkas, chats to Gaetano Giannetto, Founder of long standing Epipoli, an Italian based prepaid payment network agency where they chat about the European gift card market, innovation and how retailers can improve their customer engagement”.
We meet Jason Caine, Director – Prepaid & Guest Experience Programs at Oxford Properties Group. Who tells us the positive story of how he worked with his team & partners through Covid to ‘get stuff done’ and introduce a digital program in 5 months.
In the last of a series of articles I am writing in 2020 on ‘Loyalty Leaders’, I had a delightful and insightful interview with Renae Trimble – Chief Commercial Officer at Accor, the home of the ALL – Accor Live Limitless loyalty program. When I asked Renae, what her Chief Commercial Officer responsibilities encompass, she …
By Marie Trivino Olivier Guedj founded Ma Carte Cadeau end of 2012. I remember meeting him while I was an intern working for Blackhawk in Paris. Olivier had the ambition to create a reselling platform for all gift card content in France. He started hand picking, activating and sending the gift cards to the …