By Tom McGregor, CTO, InspireMe.AI By now you’ve probably used ChatGPT to write that email to your boss with the 101 reasons as to why you deserve a pay rise right? Everyone’s favorite go-to binge used to be GOT, but now it’s (chat)GPT. Generative AI is the new buzz and while it does generate text, …
Recognizing Generative AI as an Opportunity for New and Rewarding Experiences Read More »
Introduction It’s clear to anyone in the marketing industry that a serious disconnect has developed between CEOs/CFOs and CMOs, triggered by the C-suite’s insistence on using static, and isolated metrics to measure marketing performance. Snapshot metrics, such as current margin, cost per acquisition (CPA) and staff retention, might make sense without any context in …
Snapshot marketing metrics are undermining CMOs’ valuable work Read More »
An interview with Paul Swinton, CEO at B4B Payments B4B is now entering its 17th year and was recently bought by Banking Circle, the fintech bank, with a view to providing card issuance services. B4B is a regulated EMI in the UK and Lithuania and operates in the USA with a partner bank and a …
Exploring how loyalty marketers can use data and tech to get customers to swiftly act and if immediacy is the future of loyalty technology. We discussed the future of data-driven marketing and personalisation and how brands can get ahead. We talked about open banking, card-linking, super-apps, AI, the new ways and old ways and how …
Aligning the right message, at the right time to maximise conversion is marketing efficiency and retail leaders understand this. Consumers want purchasing experiences, and that includes personalised offers that speak directly to them. But with most retailers offering a price matching initiative, personalisation is being diluted and consumer loyalty is being impacted. Recent data* has …
“Self-gifting and rewarding ourselves is probably misunderstood or underestimated by most consumer brands and companies globally, while self-care is the new motto. During the pandemic, self-gifting has been used by isolated individuals as a coping mechanism. How can companies include it in their strategy on employee retention, customer acquisition and shopping habits? Would it differ …
The Psychology of Gifting and Rewarding Ourselves Webinar Read More »
25th April at 3pm GMT / 10 ET Please book your place here. “Self-gifting and rewarding ourselves is probably misunderstood or underestimated by most consumer brands and companies globally, while self-care is the new motto. During the pandemic, self-gifting has been used by isolated individuals as a coping mechanism. How can companies include it in their …
by Yuping Liu-Thompkins, Loyalty Science Lab With former doctoral student Junzhou (Jonas) Zhang, Yuping Liu-Thompkins, Founder and Director of Loyalty Science Lab, has published her next study in the Journal of the Academy of Marketing Science. Based partly on Jonas’ doctoral dissertation, this paper explores how marketing messages can be adapted to consumer mindset differences created by loyalty …
New study: Marketing Messages can be adapted to consumer mindset differences Read More »
Please book your place here. Aligning the right message, at the right time to maximise conversion is marketing efficiency and retail leaders understand this. Consumers want purchasing experiences, and that includes personalised offers that speak directly to them. But with most retailers offering a price matching initiative, personalisation is being diluted and consumer loyalty is being …
What a phenomenal two days! Over 440 attendees, 50+ speakers, inspiring content, and a fantastic buzz with over 3K connections made via the Networking Card Exchange and in person. All attendees have automatic access to the GCVA Conference Catch-up site to access all content. Not there in person? You can still access all the main …